Insights by Alisha

Real Strategies. Real Revenue. Real Results.

Welcome to Insights by Alisha. This is where I break down what is really happening inside hotel sales and revenue and what needs to change to drive results. No fluff. No guessing. Just real strategy that works. If you are serious about growing your revenue, you are in the right place.

Featured

Why Most Hotels Are Leaving Money on the Table

Revenue Strategy

5 min readApril 14, 2025

Why Most Hotels Are Leaving Money on the Table

Most hotels are not losing revenue because the market is tough. They are losing it because of habits, gaps, and assumptions that go unchallenged for too long. Here is what that actually looks like.

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All Articles

Sales + Revenue Alignment5 min read

Sales and Revenue Shouldn't Be Separate Conversations

When your sales team and revenue management are not aligned, the hotel pays for it in ways that show up slowly and then all at once. Here is what that disconnect actually costs you.

March 28, 2025

RFP Strategy4 min read

RFP Season Is Not a Strategy

Waiting for RFP season to drive corporate revenue is like waiting for the phone to ring and calling it a sales strategy. Here is why proactive prospecting is the real competitive advantage.

March 10, 2025

Market Positioning5 min read

If You're Competing on Price, You're Already Losing

Lowering your rate to win business feels like a smart move in the moment. But price competition is a race to the bottom, and the hotels that win long-term are the ones that compete on value.

February 20, 2025

Lead Conversion4 min read

Your Hotel Doesn't Have a Lead Problem. It Has a Follow-Up Problem.

Most hotels are not short on leads. They are short on follow-through. The revenue you are missing is not hiding in new channels. It is sitting in your inbox waiting for someone to respond.

February 5, 2025

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